RABRANDING ITAÚ
The new brand identity drew inspiration from Itaú's origins. In Tupi-Guarani, Itaú means "black stone." Building on this heritage, the redesign renewed not only the bank's institutional identity, but also the way every segment and audience experiences the brand.
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CLIENT: ITAÚ
AGENCY: AFRICA
YEAR: 2023
CCO: SÉRGIO GORDILHO
ECD: ALEXANDRE PERALTA, BRUNO VALENÇA E ERICO BRAGA
CD: RENATO JARDIM E HUGO ARANHA
CW: DUDU BARCELOS E MATHEUS SOUZA
AD: DIEGO VIANA, CORTEZ PEREIRA, CAIO VERÇOSA, LUCAS LAGO, BRYAN GRUNAUER E LAURA GABRIELLA.