RABRANDING ITAÚ
The new design project drew on history: from Tupi-Guarani, Itaú means black stone. With this, the new brand identity renews not only the institutional brand, but the expression of all segments and profiles of the bank.
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CLIENT: ITAÚ
AGENCY: AFRICA
YEAR: 2023
CCO: SÉRGIO GORDILHO
ECD: ALEXANDRE PERALTA, BRUNO VALENÇA E ERICO BRAGA
CD: RENATO JARDIM E HUGO ARANHA
CW: DUDU BARCELOS E MATHEUS SOUZA
AD: DIEGO VIANA, CORTEZ PEREIRA, CAIO VERÇOSA, LUCAS LAGO, BRYAN GRUNAUER E LAURA GABRIELLA.