BULLYING PUSHES
PEOPLE AWAY
Bullying is a widespread issue in schools around the world. Instead of talking about it in the usual way, Uninassau chose a different approach. We created a series of striking illustrations to address this sensitive subject. This project holds a special place in my career for helping bring Pernambuco to the Cannes stage for the first time.

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CLIENT: UNINASSAU
AGENCY: AGÊNCIA UM
YEAR: 2018
CCO: LUIZ AUGUSTO
ECD: LENILSON LIMA
CW:  RAFAEL PAULINO E GUSTAVO VERÇOSA E LUCIANO MATOS
AD: DIEGO VIANA E BRUNO BACCI