(SOON)
FROM PASSENGERS
TO PARTNERS
Azul turned luggage into media and passengers into partners. 
At Viracopos, it offered free wrapping with QR codes linked to its 
e-commerce, generating commissions through Azul Fidelidade. 
The activation carried the brand through airports, cities and competitors’ routes, connecting experience, media and sales.
03
CLIENT: AZUL
AGENCY: AFRICA
YEAR: 2026
CCO: SÉRGIO GORDILHO
CO-CCO: ANGERSON VIEIRA
ECD: GUZERA ALVES
CD: RICK GARCIA E BRUNO ANIBAL
CW: FELIPE CHOI E MATHEUS SOUZA
AD: DIEGO VIANA, CORTEZ PEREIRA, LEANDRO LUCENA E CAIO VERÇOSA