Touchboard Discounts
On Black Friday, we bet on the worst, the ones who miss the goal, shoot it wide, or send the ball flying. Every time the ball hit our digital boards, Itaú Shop unlocked instant product deals.
We turned mistakes into opportunities. Missed shots became reasons to celebrate. It was the first time a brand used touch technology on pitch-side boards during a match in Brazil.
We turned mistakes into opportunities. Missed shots became reasons to celebrate. It was the first time a brand used touch technology on pitch-side boards during a match in Brazil.
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Client: Itaú
Agency: Africa
Year: 2025
CCO : Sérgio Gordilho
Agency: Africa
Year: 2025
CCO : Sérgio Gordilho
CO-CCO: Angerson Vieira
ECD : Raphael Borges
ACD : Diego Viana, Dudu Barcelos e Cortez Pereira
CW : Dudu Barcelos e Matheus Souza
AD : Diego Viana, Cortez Pereira e Caio Verçosa.
