The Value of Time 


Madonna, who had not participated in advertising campaigns for over 34 years, was invited by Itaú not just to endorse but create the campaign. The conclusion had a surprising finale: the celebration of longevity with the last show of your tour beeing a historic free concert in Rio de Janeiro, attended by about 1,6 million people
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Client: Itaú
Agency: Africa
Year: 2024

CCO : Sérgio Gordilho
ECD : Alexandre Peralta e Bruno Valença
CD : Renato Jardim e Hugo Aranha
CW : Dudu Barcelos, Matheus Souza, Carol Coligicno e João Machado.
AD : Diego Viana, Cortez Pereira, Caio Verçosa, Lucas Lago e Bryan Grunauer