Rebranding Itaú


The new design project drew on history: from Tupi-Guarani, Itaú means black stone. With this, the new brand identity renews not only the institutional brand, but the expression of all segments and profiles of the bank.
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Client: Itaú
Agency: Africa
Year: 2023

CCO : Sérgio Gordilho
ECD : Alexandre Peralt, Bruno Valença e Erico Braga
CD: Renato Jardim e Hugo Aranha
CW : Dudu Barcelos e Mateus Souza
AD : Diego Viana, Cortez Pereira, Lucas Lago, Bryan Grunauer, Caio Verçosa e Laura Gabriella Carvalho.