Letters From Simone
Brazilians already know the story of Itaú and the country’s greatest actress. Fernanda Montenegro brought Simone de Beauvoir’s letters to life in a public reading at Ibirapuera Park.
The project broke the world record for the largest live reading in Portuguese, gathered 150,000 people, reached 24 million online, and generated over $150 million in earned media.
The project broke the world record for the largest live reading in Portuguese, gathered 150,000 people, reached 24 million online, and generated over $150 million in earned media.
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Client: Itaú
Agency: Africa
Year: 2025
CCO : Sérgio Gordilho
Agency: Africa
Year: 2025
CCO : Sérgio Gordilho
CO-CCO: Angerson Vieira
ECD : Raphael Borges
ACD : Diego Viana e Cortez Pereira
CW : Matheus Souza e João Machado
AD : Diego Viana, Cortez Pereira, Caio Verçosa e Leandro Lucena
