Itaú in The Town 


Itaú is the sponsor of The Town, the biggest music festival in São Paulo. And to mark its first edition, in addition to important names for the brand, the identity gave life to the brand's format that pulsed according to the beats of each song.
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Client: Itaú
Agency: Africa
Year: 2023

CCO : Sergio Gordilho
ECD : Alexandre Peralta
CD : Renato Jardim
CW : Alexandre Peralta e Matheus Souza
AD : Diego Viana e Caio Verçosa